Privacy Policy

The business of Easy Leads t/a Property Peter involves property valuations, facilitating the buying, selling, and renting of property, and collecting Personal Information from individuals interested in these services. We prioritize transparency and compliance with South Africa’s Protection of Personal Information Act (POPIA) and Facebook’s privacy policies, ensuring your data is handled securely and responsibly.

We use advertising, including social media lead ads, to connect with individuals seeking property-related services. This Privacy Policy outlines how we collect, use, share, and protect your personal information. Please read it carefully to understand your rights and our responsibilities.

DEFINITIONS

* "We," "us," "our": Refers to Easy Leads and Property Peter.

* "You": Refers to the individual using our website, submitting details through our landing page, or engaging with our services.

* "Personal Information": Refers to any data that identifies you, such as your name, contact details, or property preferences.

* "Client": Refers to businesses that partner with us to access your data for property-related services.

OUR ROLE

We act as the "Responsible Party" when determining how your Personal Information is processed. In some cases, we may act as an "Operator" on behalf of our clients. This policy applies when we are responsible for your data. Clients are responsible for their own privacy policies once we share your data with them.

If you have any questions about this policy or how your data is handled, please contact our Information Officer (details below).

STAYING ANONYMOUS

You can browse our website anonymously; however, submitting inquiries, property valuation requests, or engaging with services may require you to provide Personal Information.

THIRD-PARTY LINKS

Our website may include links to third-party platforms. These platforms may collect your data independently. We encourage you to review their privacy policies as we are not responsible for their practices.

COLLECTION OF DATA

We collect Personal Information directly from you or indirectly via third-party partners. This includes:

* Direct Collection: When you interact with our website, submit details via lead ads, request property valuations, or communicate with us.

* Indirect Collection: Through third-party platforms (e.g., Facebook ads) or lead generation services.

Information We Collect:

* Full name

* Contact details (email address, phone number)

* Property-related preferences (e.g., valuation requests, buying/selling interests)

* Geographic location

* Financial data (optional, if relevant to property inquiries)

* Technical data (IP address, browser type, cookies)

USE OF DATA

We process Personal Information for the following purposes:

1. Providing Services:

* Property valuations, buying, selling, and renting assistance.

* Connecting you with property professionals and services.

2. Marketing:

* Sending relevant offers, updates, and property-related content.

* Ensuring marketing aligns with your preferences.

3. Business Operations:

* Improving website functionality and user experience.

* Ensuring compliance with legal obligations.

4. Sharing Data:

* Sharing with trusted clients or partners to deliver services requested by you.

Data Sharing with Clients: Once your data is shared with a client, they become the Responsible Party. We ensure your consent is obtained before sharing data.

MARKETING COMMUNICATIONS

We use your contact information to send you marketing communications. You can opt out at any time using built-in prompts or by contacting us directly. Opting out will not affect necessary service-related communications.

DATA STORAGE AND SECURITY

We store your data securely on systems with robust protections. Data is retained for 30 days unless required longer by legal obligations. After sharing with clients, we are no longer the Responsible Party for your data.

Our website uses cookies to:

* Recognize repeat visitors.

* Optimize user experience.

* Track website usage.

You can manage cookies through your browser settings. For more information, visit our Cookie Policy.

YOUR DATA RIGHTS

Under POPIA, you have the right to:

* Request access to your Personal Information.

* Correct inaccurate or outdated information.

* Withdraw consent for processing or sharing.

* Request deletion of your data.

* Lodge a complaint with the Information Regulator’s Office.

CHANGES TO THIS POLICY

We regularly update this Privacy Policy to reflect changes in laws or practices. The latest version will always be available on our website.

If you have questions about this Privacy Policy or your data, contact us at:

Property Peter Email: info@propertypeter.co.za 

Address: Cape Town, South Africa